Personality Traits and Social Entrepreneurship Intention The Mediating Effect of Perceived Desirability and Perceived Feasibility

By: Contributor(s): Publication details: New Delhi Sage March, 2021Description: Vol. 30, Issues 01, March, 2021, Pages 56 - 80Subject(s): In: The Journal of EntrepreneurshipSummary: This study aimed to investigate the effect of personality traits on social entrepreneurship intention by extending Mair and Noboa's (2006) model.Data were collected from a sample survey of 503 individuals. The four-step method suggested by Baron and Kenny (1986) was followed to test the mediational roles of perceived desirability and perceived feasibility in the relationship between six personality traits and social entrepreneurial intention. The result showed that the two mediators fully mediated the effects of proactiveness on social entrepreneurial intention, whereas both the mediators were found partially mediating the impact of moral obligation on social entrepreneurial intention.
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Article St. Francis Institute of Management and Research Available AR0954

This study aimed to investigate the effect of personality traits on social entrepreneurship intention by extending Mair and Noboa's (2006) model.Data were collected from a sample survey of 503 individuals. The four-step method suggested by Baron and Kenny (1986) was followed to test the mediational roles of perceived desirability and perceived feasibility in the relationship between six personality traits and social entrepreneurial intention. The result showed that the two mediators fully mediated the effects of proactiveness on social entrepreneurial intention, whereas both the mediators were found partially mediating the impact of moral obligation on social entrepreneurial intention.

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