Impact of Media on the Health Consciousness of the Millennial Generation
Publication details: New Delhi Indian Journal of Marketing December, 2021Description: Vol 14, Issue 12, December 2021, Pages 35-53Subject(s): In: Indian Journal of ManagementSummary: India, in coming time, is said to be crowded as the youngest country in the world with the highest percentage of its population as the working population the maximum of which will be accounted for by the millennia. Well-being is a continuous effort cycle, requiring small steps at each stage of life. In this context, this article tried to understand the health consciousness in terms of attitudinal responses among the millennial generation and the influence of market and media.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0940 |
India, in coming time, is said to be crowded as the youngest country in the world with the highest percentage of its population as the working population the maximum of which will be accounted for by the millennia. Well-being is a continuous effort cycle, requiring small steps at each stage of life. In this context, this article tried to understand the health consciousness in terms of attitudinal responses among the millennial generation and the influence of market and media.
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