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Introduction To Game Theory In Business And Economics by
Publication details: "Segment Books, New Delhi" 2009
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 519.3 WEB.

2.
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The Science And Art Of Branding by
Publication details: "Segment Books, New Delhi" 2009
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.827 FRA/MOR.