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1.
Impact of Advertising on Consumer Brand Preference Priya Moris Martis
Publication details: Mumbai SFIMAR WIN/2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2023/MAR-SPE/PR5588.

2.
Influence of Advertisement on Consumer Brand Prefernce with Reference to Mumbai City Jay Vimal Kumar Nath
Publication details: Mumbai SFIMAR SUM/2021
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: SUM/2021/MAR/PG1330.