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1.	Image from Amazon.com	Value Merchants by Anderson James C Kumar Nirmalya Narus James A Publication details: Boston Harvard Business School Press 2007 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.804. Place hold
2.		Changing Marketing Paradigm For The New Manager by Kumar Nirmalya Desai Santosh 2017-06-02 Availability: Items available for loan: St. Francis Institute of Management and Research (1). Place hold
3.	Image from Amazon.com	Brand Breakout by Kumar Nirmalya Steenkamp Jan-Bennedict E. M Publication details: New York Palgrave Macmillan 2015 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.827 KUM/STE. Place hold
4.	Image from Amazon.com	India's Global Powerhouse by Kumar Nirmalya Chandrasekhar Suj Mohapatra Pradipta Publication details: "Harvard Business Press, Boston" 2009 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 338.88954 KUM/ MAH. Place hold
5.	Image from Amazon.com	Marketing As Strategy by Kumar Nirmalya Publication details: "Penguin Viking, New Delhi" 2004 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.802 KUM. Place hold

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