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561.
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Buyer Behaviour by
Publication details: Mumbai Himalaya Publishing House 2023
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.8342/KUM.

562.
To Study the Impact of Influencer Marketing on Consumer Purchase Decision in Fashion Clothing in the Digital Era Tanmay Yashwant Wagh
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6731.

563.
Developing Effective Marketing Strategies for Digital Product Vishal Yadav
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6733.

564.
Ethical vs. Unethical Marketing Impact on Consumer Behaviour Tejas Shetye
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6734.

565.
Marketing Through Memes; A Trend that Brand Can't Ignore Sakshi Nikam
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6746.

566.
A Study on the Use of Mobile Marketing for Driving Customer Retention Towards Online Shopping Sufiyan Khan
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6809.

567.
Digital Marketing Trends in the educational sector Rushikesh Vivek Desai
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6861.

568.
Effectiveness of Social Media Marketing in Building Brand Awareness in the Hotel Sector Rachit Tawde
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6907.

569.
Role of Experiential Marketing in Creating Memorable Brand Experiences in FMCG Sector Shruti Mali
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6906.

570.
Role of Influence Marketing in Shaping Brand Perception Myron Dsouza
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/HRM-GEN/PR6916.

571.
Social Media Marketing on Brand Engagement Bhawna Daga
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/HRM-GEN/PR6917.

572.
Influence of Digital Transformation on Marketing and Customer Experience Uday Satyajit Khule
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/FIN-GEN/PR6932.

573.
ESG Marketing Strategies and their Influence on Investor Sentiment and Stock Returns Balaji Kodavati
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/FIN-GEN/PR6944.

574.
Role of Internal Marketing in Improving Employee Retention Bhavik Ajay Patil
Publication details: Mumbai SFIMAR WIN/2025
Availability: No items available.

575.
Role of Internal Marketing in Improving Employee Retention Bhavik Ajay Patil
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-GEN/PR6972.

576.
Role of FOMD (Fear of Missing Out ) as a Marketing Strategy Impact on Consumer Behaviour and Purchase Decision WIN/2025
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-GEN/PR6974.

577.
Impact of Digital Marketing on Consumer Behaviour for Pharmaceutical Industry Mugdha Atul Wankhade
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/FIN-SPE/PR6982.

578.
Role of Galvanic Skin Response and its Transformative Applications in Marketing Riddhi Govind Kasar
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR7014.

579.
Inorganic v/s Organic Marketing Brand Strategies and Effectiveness in the Market
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR7019.

580.
Impact of Influencer Marketing on Gen Z Purchasing Decisions Stallan Gonsalves
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR7025.