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41.
What is Beautiful is Good: An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Series: . 8 ; 48
Publication details: 2018-09-05
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

42.
Connecting the Dots Connecting the Data by Series: . 3 ; 38
Publication details: 2018-12-07
In: Business World
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

43.
Digital Technology will Drive Insurance Distribution by Series: . 4 ; 14
Publication details: 2018-08-13
In: LIFE INSURANCE TODAY
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

44.
Advertisement vs Societal Based Marketing Communication: An Empirical Analytic Comparison vis-a-vis Profit Contribution by Series: . 6 ; 48
Publication details: 2018-06-30
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

45.
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Marketing Management by
Edition: 6th Ed.
Publication details: Chennai McGraw Hill Education India Pvt. Ltd. 2020
Availability: Items available for loan: St. Francis Institute of Management and Research (2)Call number: 658.8, ... Items available for reference: St. Francis Institute of Management and Research: Not for loan (1)Call number: 658.8.

46.
Impact of Advertising on Consumer Buying Behaviour Senora Butelho
Publication details: Mumbai SFIMAR WIN/2021
Availability: Items available for reference: St. Francis Institute of Management and Research: Not for Issue (1)Call number: WIN/2021/FIN-GEN/PR4267.

47.
Role of Advertising in Generating Sales and Influencing Customer Minds Vishnu V.
Publication details: Mumbai SFIMAR WIN/2021
Availability: Items available for reference: St. Francis Institute of Management and Research: Not for Issue (1)Call number: WIN/2021/FIN-GEN/PR4354.

48.
Impact of Online Advertisement on Purchase Behaviour of You Tube Users Aldan Thomas Dsouza
Publication details: Mumbai SFIMAR WIN/2021
Availability: Items available for reference: St. Francis Institute of Management and Research: Not for Issue (1)Call number: WIN/2021/FIN-GEN/PR4381.

49.
Power of Advertising on Consumer Behaviour Mrunali Deepak Mohite
Publication details: Mumbai SFIMAR WIN/2021
Availability: Items available for reference: St. Francis Institute of Management and Research: Not for Issue (1)Call number: WIN/2021/FIN-GEN/PR4402.

50.
To Analyse Influence of Brand and Ambassador on Detergents by Advertising Media Rehana Kasimmohd Shaikh
Publication details: Mumbai SFIMAR WIN/2021
Availability: Items available for reference: St. Francis Institute of Management and Research: Not for Issue (1)Call number: WIN/2021/MAR-SPE/PG0979.

51.
Wake up Advertising by
Publication details: Mumbai Business world Media Pvt. Ltd. 1-14 December, 2021
In: Business World
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

52.
Influence of Celebrity Advertising on Consumer Purchase Decisions Among Young People in Mumbai Region Sowmya Dediga
Publication details: Mumbai SFIMAR WIN/2022
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2022/MAR-SPE/PR5003.

53.
Relationship Between Humor in Advertising and Attitude Towards Ads A Meta Analysis by
Publication details: Mumbai Associated Management Consultants (p) Ltd 2022
In: Indian Journal Of Marketing
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

54.
Getting The R-Factor Right This Festive Season by
Publication details: New Delhi Business World Media Pvt Ltd 2022
In: Business World
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

55.
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Advertising & Promotion Integrated Marketing Communications Perspective by
Edition: 12th Ed.
Publication details: Chennai McGraw Hill Education India Pvt. Ltd. 2023
Availability: Items available for loan: St. Francis Institute of Management and Research (3)Call number: 659.1, ...

56.
Building Media Buzz Reach and Impress Your Target Audience by
Publication details: Mumbai Jaico Publishing house 2007
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 659 DVA.

57.
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Fame and Fortune How Successful Companies Build Winning Reputations by
Publication details: Delhi Pearson Education 2004
Online resources:
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 659.1 FOM/RIE.

58.
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Introduction to Social Media Marketing by
Publication details: New Delhi Best Publishing House 2022
Availability: Items available for loan: St. Francis Institute of Management and Research (2)Call number: 658.872/UTT, ...

59.
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Fundamentals to Online Marketing by
Publication details: Delhi Editors Publishing House 2022
Availability: Items available for loan: St. Francis Institute of Management and Research (2)Call number: 658.872/KUS, ...

60.
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Digital Media and Advertising by
Publication details: Delhi Editors Publishing House 2022
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 659.1/VER/KUM.