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341.
A Study on the Impact of AI Recommendation on Netflix Users Satisfaction Prathamesh Prakash Dhanawade
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6735.

342.
A Comparative Study of Business Strategies Adopted By HUL and ITC in India Siddhant Dilip Churi
Publication details: Mumbai SFIMAR WIN/2024
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2024/MAR-SPE/PR6741.

343.
Factor Influencing Students Choice of Higher Education Institutions in Mumbai Parul Singh
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6744.

344.
A Study on the Impact of OTT Services Subscription Fatigue on Customer Retention Conrad Rebello
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6745.

345.
Marketing Through Memes; A Trend that Brand Can't Ignore Sakshi Nikam
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6746.

346.
A Study on the Influence of Brand Name on Consumer Buying Behaviour in the Apparel Industry Nitin Billava
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6747.

347.
Impact of Counterfeit Fashion Products on the Buying Behavior of Consumer in Dahisar and Borivali Region Alankar Sunil Bhosle
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6748.

348.
The Impact of Augmented Reality on Online Shopping Behaviour Sandesh Dilip Lokare
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6807.

349.
A Study on Consumer Response to Hyper Personalized Advertising in Mumbai Surabhi Yadav
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6808.

350.
A Study on the Use of Mobile Marketing for Driving Customer Retention Towards Online Shopping Sufiyan Khan
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6809.

351.
A Comparative Analysis of Online Grocery Delivery Platforms: Market Positioning of Big Basket Swiggy, Instamart, Zepto, and Blinkit Nihar Vilas Mhatre
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6810.

352.
Research on How Notifications and Recommendations Influence Food Delivery App Purchases Aishwarya Rao
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6811.

353.
The Impact of Online Reviews on Consumer Purchase Decisions: A Comparative Study of Lakme and Sugar Cosmetics Joshna Sudip Neupane
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6812.

354.
A Study on the Effect of Limited Time Offers on Consumer Impulse Buying Behavior in Online Shopping Sandra Shaji Vattoly
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6813.

355.
A Study on Impact of YouTube Endorsed Advertisement on Viewer Attitudes and Purchase Behaviour Ruvin Raphael Dsouza
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6814.

356.
Employer branding, how proven strategies can attract and retain talent Maxim Dsouza
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6854.

357.
Digital Marketing Trends in the educational sector Rushikesh Vivek Desai
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6861.

358.
Impact of Digital Transformation on Consumer Purchasing Decisions with References to Apparel Snehal M. Kamble
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6905.

359.
Effectiveness of Social Media Marketing in Building Brand Awareness in the Hotel Sector Rachit Tawde
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6907.

360.