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21.
Impact of Social Media Influencers on Consumer Perceptions and Purchasing Decisions Sadiya Nafees Malik
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR6909.

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22.
Impact of Influencer Marketing on Gen Z Purchasing Decisions Stallan Gonsalves
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2025/MAR-SPE/PR7025.

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23.
Influence of Social Media Advertising on Gen Z's Purchasing Decision Vasudev Rai
Publication details: Mumbai SFIMAR WIN/2025
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2024/MAR-SPE/PG1584.

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