TY  - BOOK
AU  - Concessio Shernell
AU  - Simmi R Prasad
TI  - Consumer Oriented Sales Promotion in FMCG Sector
U1  - WIN/2013/MAR/PR1674 
PY  - 2013///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -