TY  - BOOK
AU  - Thomas Sneha Cicy
AU  - Dsouza Renita
TI  - Comparative Study on various BTL Activities with regards to Customer satisfaction of Echo events
U1  - SUM/2015/MAR/PR2347 
PY  - 2015///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -