TY  - BOOK
AU  - Desai Jigar S
AU  - Prasad Simmi
TI  - Retailers perception of Shemaroo entertainment new product launches Bal Ganesh Books for Children
U1  - SUM/2014/MAR/PR2118 
PY  - 2014///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -