TY - BOOK AU - Navle, Ashish AU - Johri, Toolika TI - Effectiveness Of Advertisements In The Medical Journals, Determination Of Otc -level Of Unienzyme And Trienergic Drug, The Study Of Prescription Pattern Of Digestive Enzymes From Doctors, The Impact Of Direct Marketing Campaigns On The Doctors PY - 2003/// PB - St. Francis Institute of Management and Research, Mumbai ER -