TY  - BOOK
AU  - Varghese Ajith, Kurien Anju
AU  - Mathew Sangeetha
TI  - Study And Analysis Of Various Loyalty Programs And Leveraging The Insights For The Xtrarewarrds Program Of Iocl
PY  - 2008///
PB  - St. Francis Institute of Management and Research, Mumbai
ER  -