D'Mello Fiona V <br/><br/>
Role of Celebrity Endorsements in Building Brand Image 

 -  St. Francis Institute of Management and Research, Mumbai  2013 
 - 46 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR
<br/><br/><label>Dewey Class. No.: </label>WIN/2013/MAR/PR1670