TY  - BOOK
AU  - Anthony Jessica
AU  - Prasad Simmi
TI  - Comparative Study of The Branding Strategies Of Pepsi And Coca Cola In The Indian Soft Drink Industry
U1  - WIN/2012/MAR/PR1514 
PY  - 2012///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -