Anthony Jessica <br/><br/>
Comparative Study of The Branding Strategies Of Pepsi And Coca Cola In The Indian Soft Drink Industry 

 -  St. Francis Institute of Management and Research, Mumbai  2012 
 - 58 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR
<br/><br/><label>Dewey Class. No.: </label>WIN/2012/MAR/PR1514