John Rojith P <br/><br/>
To Drive Customer Preferences towards CEAT Brand with BTL 

 -  St. Francis Institute of Management and Research, Mumbai  2013 
 - 33 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR
<br/><br/><label>Dewey Class. No.: </label>SUM/2013/MAR/PR1861