Brendon Thomas Hughes (SFMMM2014170002) <br/><br/>
Study on the Effectiveness of Social Media Marketing and its Influence on Consumer Purchase Behavior 

 -  St Francis Institute of Management and Research, Mumbai  MMM/2017 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR