TY  - BOOK
AU  - Jain Pratik
AU  - Banerjee Sanchayita
TI  - Pre launch research and social media strategies for icecream at Magnet Technologies
U1  - SUM/2014/MAR/PG0044 
PY  - 2014///
CY  - Mumbai
PB  - St Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -