TY  - BOOK
AU  - Quadros Cletus
AU  - Johny Jestin
TI  - Present and Future Potential of User generated content and its Role in Online Marketing
U1  - WIN/2015/MAR/PG0096 
PY  - 2015///
CY  - Mumbai
PB  - St Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -