TY  - BOOK
AU  - Neema Rachit
AU  - Banerjee Sanchayita
TI  - Below the Line Activation an Effective Marketing Communication and Sales Promotion Tool
U1  - WIN/2013/MAR/PG0180 
PY  - 2013///
CY  - Mumbai
PB  - St Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -