TY  - BOOK
AU  - Dixit Abhishek
AU  - Prasad R Simm
TI  - Study on Advertising and Promotional Effectiveness for Family Joyz
U1  - WIN/2015/MAR/PG0104 
PY  - 2015///
CY  - Mumbai
PB  - St Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -