TY  - BOOK
AU  - SOORAJ RAVINDRAN NAMBOODIRI (SFPGDM16180030)
TI  - Analysis of Blue Ocean Strategy using Grounded Theory
U1  - WIN/2018/MAR/PG0419 
PY  - 2018///
CY  - Mumbai
PB  - St Francis Institute of Management and Research, Mumbai
KW  - MAR-GEN
ER  -