SELVAKUMAR SHIVAKUMAR KARUNEEGAR <br/><br/>
Influence of Advertising on Consumer Brand Preference with reference to Mumbai City 

 - Mumbai  St Francis Institute of Management and Research, Mumbai  SUM/2020 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR
<br/><br/><label>Dewey Class. No.: </label>SUM/2020/MAR/PG0808