TY  - BOOK
AU  - Sameer Ashvin Vyas (SFPGDM15170022)
TI  - A Study on the Promotion Strategy and the Concept testing of Ads of Birla Sun Life Insurance Products
U1  - SUM/2016/MAR/PG0273 
PY  - 2016///
CY  - Mumbai
PB  - St Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -