TY  - GEN
AU  - K. Venugopal Rao
TI  - Product and Brand Management: Text and Cases
SN  - 9789351425991
U1  - 658.827 
PY  - 2024///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Product and Brand Management
KW  - Product Life Cycle
KW  - Packaging Management
ER  -