K. Venugopal Rao <br/><br/>
Product and Brand Management  Text and Cases 

 - Mumbai  Himalaya Publishing House  2024 
 - 458  Paperback 
<br/><br/><label>ISBN: </label>9789351425991 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Product and Brand Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Product and Brand Management<br/>Product Life Cycle<br/>Packaging Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAO