Impact of Influencer Marketing on Gen Z Purchasing Decisions 
Stallan Gonsalves 
 - Mumbai  SFIMAR  WIN/2025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR-SPE
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Impact of Influencer Marketing on Gen Z Purchasing Decisions
<br/><br/><label>Dewey Class. No.: </label>WIN/2025/MAR-SPE/PR7025