TY  - BOOK
TI  - A Study on Impact of YouTube Endorsed Advertisement on Viewer Attitudes and Purchase Behaviour
U1  - WIN/2025/MAR-SPE/PR6814 
PY  - 2025///
CY  - Mumbai
PB  - SFIMAR
KW  - MAR-SPE
KW  - A Study on Impact of YouTube Endorsed Advertisement on Viewer Attitudes and Purchase Behaviour
ER  -