A Study on Impact of YouTube Endorsed Advertisement on Viewer Attitudes and Purchase Behaviour 
Ruvin Raphael Dsouza 
 - Mumbai  SFIMAR  WIN/2025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR-SPE
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>A Study on Impact of YouTube Endorsed Advertisement on Viewer Attitudes and Purchase Behaviour
<br/><br/><label>Dewey Class. No.: </label>WIN/2025/MAR-SPE/PR6814