TY - BOOK TI - The Impact of Online Reviews on Consumer Purchase Decisions: A Comparative Study of Lakme and Sugar Cosmetics U1 - WIN/2025/MAR-SPE/PR6812 PY - 2025/// CY - Mumbai PB - SFIMAR KW - MAR-SPE KW - The Impact of Online Reviews on Consumer Purchase Decisions: A Comparative Study of Lakme and Sugar Cosmetics ER -