The Impact of Online Reviews on Consumer Purchase Decisions: A Comparative Study of Lakme and Sugar Cosmetics 
Joshna Sudip Neupane 
 - Mumbai  SFIMAR  WIN/2025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR-SPE
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>The Impact of Online Reviews on Consumer Purchase Decisions: A Comparative Study of Lakme and Sugar Cosmetics
<br/><br/><label>Dewey Class. No.: </label>WIN/2025/MAR-SPE/PR6812