TY  - GEN
AU  - Kumar R. Sampath
AU  - Reddy K. Hemalatha
AU  - Kumar T. Ravi
TI  - Buyer Behaviour
SN  - 9789356939363
U1  - 658.8342 
PY  - 2023///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing
KW  - Buyer Behaviour
KW  - Buyer Behaviour Decision
KW  - Models of Buyer Behaviour
ER  -