TY - GEN AU - Malhotra Naresh K. TI - Essentials of Marketing Research: Hands On Orientation SN - 9789332571198 U1 - 658.83 PY - 2022/// CY - Noida PB - Pearson India Education Services Pvt. Ltd. KW - Marketing Research KW - Research Design Formulation KW - Data Collection KW - Analysis and Reporting ER -