TY  - GEN
AU  - Kumar S. Ramesh 
TI  - Case Studies in Marketing Management
SN  - 9788131761397
U1  - 658.8 
PY  - 2011///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing Management
KW  - Marketing Strategies and Planning
KW  - Consumer Behaviour
KW  - New Market Offerings
KW  - Globalization of Markets
KW  - Case Studies
ER  -