TY  - BOOK
TI  - Influence of Celebrity Fit on Consumer Trust and Purchase Intention
U1  - WIN/2024/MAR-SPE/PR6101 
PY  - 2024///
CY  - Mumbai
PB  - SFIMAR
KW  - MAR-SPE
KW  - Influence of Celebrity Fit on Consumer Trust and Purchase Intention
ER  -