TY  - BOOK
AU  - Sukanya Biswal 
AU  - Phalgu Niranjana 
TI  - Business Sustainability A Strategic Choice 
PY  - 2023///
CY  - Bhubaneshwar 
PB  - ASBM University 
KW  - Management
KW  - Business Organisation
KW  - Sustainable Business Practices
N2  - Organisations of today are facing challenge of remaining competitive as the environment is characterized by volatility, uncertainty, complexity and ambiguity. They are consistently trying to outperform their competitors in their industry or field and gain a competitive advantage. Numerous research studies have identified sustainability as a key factor in gaining competitive advantage and so a growing number of companies have made sustainability a very pivotal part of their strategy. Companies are striving hard to achieve their sustainability goals by trying to earn profit without sacrificing resources to safeguard the interest of future generations. This is a conceptual paper and talks at length about sustainable business practices vis-a-vis emerging trends
ER  -