TY  - BOOK
TI  - Personalization vs Privacy for Gen Z's Brand Experiences 
U1  - WIN/2024/MAR-SPE/PG1459 
PY  - 2024///
CY  - Mumbai 
PB  - SFIMAR 
KW  - MAR-SPE
KW  - Gen Z's
KW  - Brand Experience
ER  -