Study the Impact of user generated content on Brand Perception and Engagement  
Prajukta Sarkar  
 - Mumbai   SFIMAR   WIN/2024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR-GEN<br/>Brand Perception <br/>User Generated Content
<br/><br/><label>Dewey Class. No.: </label>WIN/2024/MAR-GEN/PG1456