Analyze the Impact of Augmented Reality (AR) Advertising on Consumer Engagement and Brand Retail  
Prarthana Parthasarathy  
 - Mumbai   SFIMAR   WIN/2024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR-SPE<br/>Augmented Reality Advertising <br/>Consumer Engagement <br/>Brand Retail 
<br/><br/><label>Dewey Class. No.: </label>WIN/2024/MAR-SPE/PG1451