Day George S. <br/><br/>
Market Driven Strategy  Processes for Creating Value 

 - New York  The Free Press  1990 
 - 405  Hardbound 
<br/><br/><label>ISBN: </label>9780029072110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing Management<br/>Strategic Planning<br/>Creating Value