TY  - BOOK
AU  - Arindra Nath Mishra 
AU  - Shayani Sengupta 
TI  - Discount coupons versus trust and satisfaction : Which is better for M-Commerce  
PY  - 2024///
CY  - Jharkhand 
PB  - XLRI 
KW  - M-Commerce
KW  - Usage Intention
KW  - Expectation
KW  - Confirmation Model
N2  - Online shopping apps offer discounts with the help of coupons which have shown to be highly effective especially, in the case of mobile commerce.The study delved into the key factors that influence the continued use intention of mobile shopping apps.Further the expectation of confirmation model was used to further investigate the impact of coupon pronesses. Exploring the meditating role of trust and moderating role of coupon proneness with continued usage intention.and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention.The study shows that coupon are effective in short run but satisfaction and trust building are important for long term strategy
ER  -