TY  - BOOK
AU  - Rohit Singh Tomar 
AU  - Deepika Tomar 
AU  - Vivek Singh Tomar 
TI  - Impulsive Buying Among youth : A Dominating Component of compulsive buying behaviour 
PY  - 2023///
CY  - Mumbai 
PB  - Associated Management Consultants 
KW  - Compulsive buying Behavior
KW  - Impulsive buying
KW  - unplanned buying
KW  - Consumer Psychology
N2  - impulsive buying is an outcome of external stimuli. whereas compulsive buying is a response to negative internal feelings and jointly they constitute compulsive behavior. The study discovered that buying undesirable and unplanned items were the best predictor of compulsive shopping behavior. Overall impulsive behavior predicted compulsive buying behavior more strongly among young people. However there was no variation in the compulsive buying scores among youth with CBB based on age or gender. As CBB is largely present among youth and is mainly triggered by impulsive buying tendencies, policy makers should formulate policies to curb the promotion to harmful products at the point of purchase. The current study focused on the compulsive [purchasing habits of developing country youngsters. Its novelty resided in results, which imply that impulsive purchasing is a significant component of compulsive purchasing behavior.
ER  -