TY  - BOOK
AU  - CHiang Nan Chao 
AU  - Yingchuan Wang 
TI  - Advertising Effectiveness Fighting Between ECommerce and Traditional Retailers : An Empirical study 
PY  - 2023///
CY  - America 
PB  - American research Institute 
KW  - Advertising
KW  - Mobile commerce
KW  - Ecommerce
N2  - Electronic commerce has experience tremendous growth over the past twenty years and a driving force in retail industry. The American adult spend more time on their digital gadgets and do commerce. The Marketers spend more time on their digital gadgets and do commerce. The marketers have spent more advertising dollars on ecommerce as they can better target the potential buyers through programmatic, advertising particularly when they find the digital users are interested in particular products they browse. This study compares the advertising effectiveness on digital users and traditional retail shoppers. The results of this study reveal some useful insights for marketers in their future marketing endeavours
ER  -