TY - BOOK AU - Anubha Thakur TI - The Impacts of Digital Marketing & Business Challenges PY - 2023/// CY - Mumbai PB - MET KW - Digital Marketing KW - Promotion KW - Sales Impact KW - Customer Reach N2 - In This Digital Age Marketers face a variety of obstacles in addition to numerous opportunities. The use of Electronic media by marketers to market their goods or services is known as Digital Marketing. Attracting customers and enabling them to engage with the company through digital media is the primary goal of digital marketing. we looked at how sales of both small and large companies were affected by digital marketing This study has discussed numerous forms of digital marketing as well as its efficiency and effects on a company's sales ER -