TY  - BOOK
AU  - Aanchal Ghatak 
TI  - How Big Data is Shaping the financial Landscape 
PY  - 2023///
CY  - New Delhi 
PB  - Cyber Media Ltd 
KW  - Financial Services
KW  - Big Data Analytics
KW  - Cashless Future
KW  - Digital Banking
N2  - Big Data analytics is enabling organizations to analyze vast amounts of data, including financial transactions, regulatory filings, and market trends, to identify patterns and potential compliance violations. As the world shifts towards a cashless future, banks must adopt a comprehensive risk management approach, identifying, assessing, mitigating, and monitoring risks. Big Data analytics helps banks make data-driven decisions, detect suspicious transactions, target marketing, assess risk, and understand market trends, streamlining processes and reducing costs. To remain competitive in the BFSI sector, firms must invest in technology, talent, partnerships. and maintains a competitive edge in a rapidly evolving ecosystem
ER  -