TY  - BOOK
AU  - Haijian Si 
AU  - Christoph Loch 
TI  - A New approach to Strategic Innovation 
PY  - 2023///
CY  - Mumbai 
PB  - HBR 
KW  - Strategic Innovation
KW  - Competitive Strength
KW  - Customer Segments
N2  - Companies typically treat their innovation projects as a portfolio aiming for a mix that will collectively meet their strategic Objectives But to often a company innovation project are only weakly related to its strategic goals and at worst they work against it's strategy. research demonstrate how the process of creating an innovation basket gives managers fresh insight into what their innovation activities are really doing for their strategy. Designing an innovation basket will launch a creative discussion of what opportunities exist and how they can be translated into projects that support the unit’s strategy
ER  -