TY  - BOOK
AU  -  Rais Ahmad 
AU  - Irshad Khan 
TI  - Customer Reaction and Purchase intentions as indicators of the effectiveness of Digital Marketing Channels 
PY  - 2023///
CY  - Mumbai 
PB  - L.N. Welingkar Institue of Management Studies 
KW  - Digital Marketing
KW  - Different Channels
KW  - Social Media
KW  - Online Advertisement
N2  - The Internet plays a crucial role in our daily lives For practically all of their work related needs. Corporate organizations use internet services. Marketing is one of the many Business areas where the internet has applications. Customers respond to marketing via digital platforms immediately and the firms messages quickly reach the general public. All different kinds of business are currently adopting certain digital marketing platforms. Different Channels exists for digital marketing. Although SMS and affiliate marketing have high response rates they are ineffective at converting those high response rates into actual buy intents Thus it can be said that intent advertising and social media marketing are the cost effective forms of digital marketing
ER  -