TY  - BOOK
TI  - Influence of Mall Activation Campaign on Brand Perception around Customers
U1  - WIN/2022/MAR-SPE/PG1331 
PY  - 2022///
CY  - Mumbai
PB  - SFIMAR 
KW  - MAR-SPE
KW  - Mall Activation Campaign
KW  - Brand Perceptions
ER  -